Top 5 Fashion Games on iOS in Italy: Q2 2023 Performance

During the second quarter of 2023, the top 5 fashion games on iOS in Italy showcased interesting trends in weekly downloads, revenue, and active users. Here’s a detailed look at the performance of these popular apps.

Project Makeover by Magic Tavern, Inc. saw a remarkable surge in weekly downloads, peaking at approximately 18.4K in the last week of June. Weekly revenue showed a consistent increase, reaching around $11.9K in mid-June. Active users also experienced a steady rise, growing from 89.9K at the end of March to 109.6K by the end of June.

Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. maintained stable weekly downloads, fluctuating between 2.9K and 5.3K. The app's weekly revenue saw a modest increase, ending the quarter at about $172. Active users remained steady, hovering around 31.7K in the final week of June.

Makeover Studio: Makeup Games by LIHAO TECH CO., LIMITED experienced a notable increase in weekly downloads, peaking at 7.6K in early May. Weekly revenue fluctuated slightly, ending the quarter at around $160. The app's active users showed a slight decline from 35.8K in early May to 35K by the end of June.

Merge Studio: Fashion Makeover from Paxie Games had a peak in weekly downloads at 5.2K in late March. Weekly revenue varied, ending at approximately $424. Active users saw fluctuations, with a high of 36K in early June and a decrease to 25K by the end of the quarter.

Acrylic Nails! by Crazy Labs showed a consistent increase in weekly downloads, reaching 3.6K in mid-June. Weekly revenue remained relatively stable, closing at about $85. Active users grew steadily, peaking at 9.7K in the week of June 19.

For more detailed insights and data on app performance, visit Sensor Tower.